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Anti-Kickback, Fraud, Stark And Marketing - Where Are The Landmines?

Live On :

Duration :

Course Description:

         This webinar will provide an in-depth understanding of the Federal False Claims Act, Federal Anti-Kickback, and Stark laws, and discuss how marketing activities can trigger either or both.

         This program will review the Federal False Claims Act and its various elements. It will examine what it covers and how it works, what is required to prove a false claim, who can bring an action under the Act, its damages, and how it interfaces with the Anti-Kickback Statute.

         It will also provide an understanding of the Anti-Kickback Statute, what it prohibits, its intent, its exceptions, and its scope. In addition, it will provide an overview of Stark I and Stark II, how Stark differs from the Anti-Kickback Statute, what it prohibits, designated health services, the Stark penalties, enforcement, and exceptions.

         The program will also discuss compliance plans and what they should address, as well as case studies. Finally, the program will discuss how marketing activities can trigger a violation of these laws.

Why should you Attend?

        This session will benefit all functional groups who have data protection responsibility, marketing responsibilities, or need to understand the basics of compliance. On completing this webinar, you will have an understanding of anti-kickback regulations, Stark laws, and compliance issues that shore up company weaknesses in marketing. You will know how to implement mandatory internal controls to reduce exposure to risks. The course includes a case study discussion of how a company's marketing efforts exposed an organization to many vulnerabilities.

        This webinar will provide the basic building blocks you will need to develop and maintain your company’s precious commodity – your reputation – and eliminate exposure to fraud charges based on marketing practices. It will also cover the practical requirements and operations, principles of compliance and the basic elements that every business has to have to reduce civil and criminal liabilities and economic sanctions.

Areas Covered:

  • A brief review of the Anti-Kickback Statute, what it is and what is prohibited
  • A brief review of the safe harbors that relate to marketing activities
  • A review of the OIG advisory opinions as they relate to marketing
  • A review of OIG compliance guidance as it relates to marketing
  • An overview of case law relating to marketing activities
  • Strategies that should be taken to preclude liability

Who will benefit?

This webinar will benefit all healthcare providers (clinical labs, hospitals), related service providers, radiology, radiation therapy, nutrient and prescription drug manufacturers, and durable medical equipment suppliers.

  • Practice Owners/Administrators
  • Providers
  • Sales and Marketing Managers
  • Customer Service Managers
  • Risk Management
  • Medical Providers including Registered Nurses, Physician Assistants, and Administrative Staff
  • Attorneys and Legal Staff

Registration Options



Max 5 participants from a single location with 1 Dial-in.


Max 10 participants from a single location with 2 Dial-in.


Avail 12 months unlimited access for a single user.


Material shipped within 15 days post webinar completion & get life time access for unlimited participants.



Avail recording + Attend live session for a single participant.


Unlimited participants for max 5 locations.


Speaker Details

William Mack Copeland

William Mack Copeland

Health Care Attorney

William Mack Copeland, MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services.

Refund Policy



Participants/Registrants for our live events, may cancel up to 72 hours prior to the start of the live session and ComplianceTrain will issue a letter of credit to be used towards any of ComplianceTrain's future events. The letter of credit will be valid for 12 months.

ComplianceTrain will process refund in cases where the event has been cancelled and is not rescheduled within 90 days from the original scheduled date of the webinar. In case if a live webinar is cancelled, participants/registrants may choose between recorded version of the course or a refund. Refunds will not be processed to participants who do not show up for the webinar. A webinar may be cancelled due to unavoidable circumstances, participants will be notified 24 hours before the scheduled start of the event. Contact us via email: admin@ComplianceTrain.com